Dave Rosenbaum, my super-cool boss at Illumination Entertainment, forwarded this announcement from Eddie Egan, President of Marketing:
"Yesterday morning, in Hollywood, California, a unique vessel took its maiden flight: the enormous Despicablimp. It was conceived, designed, and constructed in support of the summer opening of DESPICABLE ME 2!"
"The Despicablimp is one of the largest airships in the world at 165-feet long, 55-feet high, and 46-feet wide. The blimp will travel approximately 20,000 miles, crisscrossing the country three times over the course of its six-month journey and will have multiple stops across the continental United States.
The Despicablimp may be tracked in real-time via GPS at the Despicablimp Command Center (www.despicablimp.com). Fans can tweet sightings of the blimp or post photos to Instagram or Flickr using #despicablimp to see it featured on the site and participate in weekly prize giveaways. Visitors to the site can also enter for a chance to win a trip for 4 to the Hollywood world premiere of DESPICABLE ME 2 and get the once-in-a-lifetime chance to actually ride aboard the blimp."
|The Despicablimp crew. Oh, the humanity!|