The Making of Hare and Bear

John Lewis 'The Bear & The Hare' - The Making Of from Blink on Vimeo.

Here's an excellent video which explains how Aaron Blaise and his team put together their Hare and Bear TV commercial for British retailer John Lewis, achieving a unique look combining live action footage and hand-drawn animation. You can read more about the project here.

---Alex

Aaron Blaise's new Ad for John Lewis - Hare and Bear

It's not often that I get multiple emails on a single day just because someone has recently broadcast a new animated TV ad. In this case, the ad is for John Lewis (A British department store) who have something of a reputation for well-crafted TV ads for the Christmas season. The commercial has been widely covered in the British press, and is titled Hare and Bear. As soon as I saw it, I thought the style looked familiar. It has the whiff of Brother Bear about it,  not in a derivative-kind-of-way but in a very-well-drawn-kind-of-way. As in: "these people know what they are doing".