Tuesday, August 4, 2020

The New Masthead

For post #501, it's time to switch it up.

Friends of FLiP know that every few years, I like to change the logo.  It keeps it fresh for me. and hopefully for you readers as well.  

FLiP started out as an e-zine website - do they even use the term e-zine anymore?  Monthly, I would post four new pages, plus a cover page.  As I explained in the first issue in May of 2007,  "Each letter in the word "FLIP" corresponds to a differently themed web page.  The F page has articles on animation specifically.  The L page has creative writing by animation professionals.  The I page has non-animation art done by animation professionals.  The P page focuses on animation people and their extracurricular interests."  For the index page I animated four characters (one with an extra head) singing the FLIP theme song - yes, a theme song.  It was sung by my kids, my wife Donna, and me.

I really enjoyed doing the FLiP e-zine as both a writing exercise and means of meeting new artists and hearing their stories.   Three years on,  it became a chore instead of creative outlet, so I stopped.



In 2010,  I was vacationing in London and met friend and colleague Alex Williams for dinner.   Alex proposed that we team up to restart FLiP as a blog. On Jan 9, 2012, we relaunched FLiP in this format.   Between the two of us, we were able to post fairly regularly for years.  Then my wife passed, Alex became a father, and the blog sat moribund for a long while. Despite the dearth of new posts, there have been a slow, steady stream of readers - over a million so far - from all over the globe.  Not bad for a little hobby. 

The COVID lockdown and other current events have brought me back to FLiP, hence the new look. 
I went back to the original logo for inspiration, with drawn characters.  And the flying pig is back!
Viva la hunched and goofy!

-Steve

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