Ken Duncan told FLIP:
"The iPhone/iPad app market is growing daily, and we wanted to experiment with something that would be graphic and simple as there are currently some limitations on the amount of full animation that can be accomplished. Our intention for creating a storybook app was to make something fun and educational for kids that would deliver interactivity not achievable with the traditional book format.
We came up with the My Beastly ABCs concept to design stylized creatures from around the world, interwoven into a story of a boy who has difficulty getting to sleep because of the beasts he encounters. The viewer is able to interact with the beasts and discover, as the boy does, that they are not to be feared. The goal is to not only encourage kids to read, but to create an enjoyable piece of entertainment with a comprehensive narrative.
We were very fortunate to get Jim Dale, world famous narrator of the Harry Potter books, on board as our story's reader/performer. He narrates the story from the boy's point of view, an adult looking back at a time when he was young. The entire process, so far, has been very gratifying because we were able to conceive and approve ideas with a small crew, not with a long, multi-layered approval process.
The current plan is to release the app later this summer. We recently launched a Kickstarter campaign to raise funds to complete and market the project at the highest quality level possible. The desire is for our studio to continue developing more original apps, with a focus on personalities and unique styles."
