I was in an actual book store recently - not the kind where you buy coffee and scones and board games - the kind where there are books on shelves to hold in your hand and purchase if you like. One caught my eye called
Born Modern: The Life and Design of Alvin Lustig by
Steven Heller and
Elaine Lustig Cohen, Lustig's widow. I had not heard of Alvin Lustig - that's on me - but the design work was so interesting my curiosity piqued and out came the credit card.
By my estimation, Alvin Lustig is the Fred Moore of modern design. He set the style and, like Fred Moore, died young. His bread and butter was book jacket design, but he also designed ads, business lobbies, and corporate logos including the one for - here comes the animation connection - UPA!
